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AP Psychology
Unit 1 – Scientific Foundations of Psychology
Topic 1.3
How does cognitive dissonance theory apply in marketing and advertising?
Consumers may change their beliefs to align with their purchasing behavior.
Marketers analyze consumers' dreams to predict buying patterns.
Companies use subliminal messaging in logos and taglines to influence purchases.
Advertisers use sound waves undetectable by human ears to influence consumer behavior.
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AP Psychology - 1.3 Defining Psychological Science: The Experimental Method
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Cognitive Dissonance Theory
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About Us
About Fiveable
Blog
Careers
Testimonials
Code of Conduct
Terms of Use
Privacy Policy
CCPA Privacy Policy
Resources
Cram Mode
AP Score Calculators
Study Guides
Practice Quizzes
Glossary
Crisis Text Line
Request a Feature
Report an Issue
© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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