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AP Psychology
Unit 7 – Motivation, Emotion, and Personality
Topic 7.1
How might cognitive dissonance theory explain a person's increased effort in pursuit of a goal despite repeated failures?
Cognitive dissonance can lead someone to rationalize their continued efforts to reduce discomfort from inconsistencies between beliefs about self-efficacy and reality of failure experiences.
Cognitive dissonance would discourage further attempts due to the negative feelings associated with failure.
The theory suggests that failures would be interpreted as positive reinforcement, encouraging further efforts.
Cognitive dissonance does not impact motivation and therefore is irrelevant in goal pursuit.
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AP Psychology - 7.1 Theories of Motivation
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Cognitive Dissonance Theory
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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