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AP Psychology
Unit 9 – Social Psychology
Topic 9.1
How might self-serving bias challenge the validity of self-report measures in psychological studies?
Self-serving bias does not affect the recipients of the surveys, only those conducting them.
Participants may inaccurately report information in a way that favors their own image or abilities.
Due to this bias, participants are always accurate as they want to portray themselves positively.
Participants will intentionally lie on self-report measures due to self-serving bias.
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AP Psychology - 9.1 Attribution Theory and Person Perception
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Self-Serving Bias
Validity
Psychological Studies
Self-report measures
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