🎠Social Psychology Unit 3 – Social Cognition

What's Social Cognition?

• Focuses on how people process, store, and apply information about other people and social situations
• Includes the study of social perception, social interaction, and social influence
• Examines the cognitive processes underlying social judgments and decisions
• Investigates how people think about themselves and others
• Explores the mental processes involved in perceiving, attending to, remembering, thinking about, and making sense of the people in our social world
• Considers the role of cognitive processes in social interactions and relationships
• Recognizes that social cognition is shaped by individual differences, motivations, emotions, and cultural factors

Key Theories and Models

• Schema Theory proposes that people organize information about the social world into mental structures called schemas
  • Schemas are cognitive frameworks that help us interpret, remember, and respond to information
  • Schemas can be applied to people (person schemas), events (event schemas), and roles (role schemas)
• Attribution Theory focuses on how people explain the causes of behavior and events
  • Internal attributions ascribe causes to an individual's characteristics, traits, or motivations
  • External attributions ascribe causes to situational or environmental factors
• Heuristics are mental shortcuts that people use to make judgments and decisions quickly and efficiently
  • Examples include the availability heuristic (judging likelihood based on ease of recall) and the representativeness heuristic (judging likelihood based on similarity to a prototype)
• Dual Process Models propose that social cognition involves two distinct types of thinking
  • Automatic or implicit processes are fast, effortless, and often unconscious
  • Controlled or explicit processes are slower, more effortful, and conscious
• Social Identity Theory emphasizes the importance of group memberships in shaping self-concept and social cognition
  • People categorize themselves and others into social groups
  • Group identification influences attitudes, beliefs, and behaviors

How We Process Social Info

• Attention is the process of focusing on specific aspects of the social environment
  • Selective attention allows us to prioritize and process relevant social information
  • Divided attention occurs when we attempt to process multiple social stimuli simultaneously
• Encoding is the process of transforming social information into a mental representation that can be stored in memory
  • Encoding can be influenced by schemas, expectations, and goals
• Storage is the process of retaining social information in memory over time
  • Short-term or working memory holds social information temporarily for immediate use
  • Long-term memory stores social information for an extended period
• Retrieval is the process of accessing stored social information from memory
  • Retrieval cues, such as context or associations, can facilitate the recall of social information
• Inference is the process of drawing conclusions or making judgments based on available social information
  • Social inferences can be based on observations, prior knowledge, or stereotypes
• Integration is the process of combining multiple pieces of social information to form a coherent impression or judgment
  • Information integration can be influenced by factors such as primacy effects (greater weight given to early information) and recency effects (greater weight given to later information)

Biases and Shortcuts in Thinking

• Confirmation Bias is the tendency to seek out, interpret, and remember information that confirms pre-existing beliefs or hypotheses
• Fundamental Attribution Error is the tendency to overestimate the influence of dispositional factors and underestimate the influence of situational factors when explaining others' behavior
• Self-Serving Bias is the tendency to attribute successes to internal factors and failures to external factors
• Ingroup Bias is the tendency to favor and positively evaluate members of one's own group
  • Outgroup Bias is the tendency to negatively evaluate and discriminate against members of other groups
• Halo Effect is the tendency for an individual's positive or negative trait to influence the overall impression of that person
• Just-World Hypothesis is the belief that the world is fair and people get what they deserve
  • Leads to blaming victims for their misfortunes
• Anchoring Bias is the tendency to rely heavily on the first piece of information offered when making decisions or estimates
• False Consensus Effect is the tendency to overestimate the extent to which others share one's own attitudes, beliefs, and behaviors

Attitudes and Attitude Change

• Attitudes are overall evaluations of people, objects, or ideas
  • Attitudes can be positive, negative, or neutral
  • Attitudes are composed of cognitive (beliefs), affective (emotions), and behavioral (actions) components
• Explicit Attitudes are conscious and deliberately reported
  • Measured through self-report questionnaires or scales
• Implicit Attitudes are unconscious and automatically activated
  • Measured through implicit association tests or priming techniques
• Cognitive Dissonance is the mental discomfort experienced when attitudes and behaviors are inconsistent
  • Dissonance can be reduced by changing attitudes, changing behaviors, or adding consonant cognitions
• Persuasion is the process of changing attitudes through communication
  • Central Route Persuasion involves careful consideration of message arguments and is more likely to lead to lasting attitude change
  • Peripheral Route Persuasion involves reliance on superficial cues (source attractiveness) and is more likely to lead to temporary attitude change
• Elaboration Likelihood Model proposes that the route to persuasion depends on an individual's motivation and ability to process the message
  • High elaboration conditions favor the central route, while low elaboration conditions favor the peripheral route

Person Perception and Impression Formation

• Person Perception is the process of forming impressions and making judgments about others
• Nonverbal Cues such as facial expressions, body language, and tone of voice provide information about a person's emotions, intentions, and personality
• Physical Appearance influences first impressions and can lead to stereotyping
  • Attractiveness Bias is the tendency to attribute positive qualities to physically attractive individuals
• Implicit Personality Theories are sets of assumptions about which personality traits tend to co-occur
  • Influence the interpretation of behavior and the formation of coherent impressions
• Primacy Effect is the tendency for early information to have a greater impact on impressions than later information
• Stereotype Content Model proposes that stereotypes can be classified along two dimensions
  • Warmth (friendly vs. hostile) and Competence (capable vs. incapable)
  • Combinations of warmth and competence elicit distinct emotional responses (admiration, pity, envy, contempt)
• Impression Management is the process by which people attempt to control the impressions others form of them
  • Involves self-presentation strategies such as self-promotion, ingratiation, and exemplification

Social Influence on Cognition

• Social Norms are unwritten rules and expectations that guide behavior in a given social context
  • Descriptive Norms refer to what most people do in a situation
  • Injunctive Norms refer to what people approve or disapprove of in a situation
• Conformity is the tendency to change one's attitudes or behaviors to match those of others
  • Normative Influence is conformity based on the desire to be accepted and avoid rejection
  • Informational Influence is conformity based on the desire to be accurate and gain knowledge
• Groupthink is a phenomenon that occurs when a group's desire for harmony and consensus overrides critical thinking and decision-making
  • Symptoms include illusions of invulnerability, self-censorship, and pressure on dissenters
• Social Facilitation is the tendency for people to perform better on simple or well-learned tasks in the presence of others
  • Social Loafing is the tendency for people to exert less effort when working collectively compared to working individually
• Deindividuation is a state of reduced self-awareness and self-regulation that can occur in group settings
  • Deindividuation can lead to disinhibited and anti-social behavior
• False Memories can be created or distorted through social influence
  • Misinformation Effect occurs when exposure to misleading post-event information alters memory for the original event
  • Social Contagion of Memory refers to the spread of false memories within a group through discussion and influence

Real-World Applications

• Eyewitness Testimony can be influenced by social cognitive factors such as schema activation, misinformation effects, and source monitoring errors
  • Cognitive Interview is a technique designed to enhance the accuracy and completeness of eyewitness recall
• Jury Decision Making involves group processes and social influence
  • Jurors' pre-existing attitudes, stereotypes, and emotions can bias their perceptions and judgments
  • Deliberation can lead to polarization (shift towards more extreme positions) or leniency (shift towards less severe judgments)
• Political Cognition is shaped by partisan identities, motivated reasoning, and selective exposure to information
  • Confirmation Bias leads individuals to seek out and interpret information in ways that support their pre-existing political beliefs
  • False Consensus Effect leads individuals to overestimate the extent to which others share their political views
• Consumer Behavior is influenced by social cognitive processes such as attitude formation, persuasion, and social comparison
  • Mere Exposure Effect is the tendency to develop a preference for stimuli (products) simply because of repeated exposure
  • Social Proof is the tendency to look to others' behavior as a guide for one's own actions, particularly in ambiguous situations
• Organizational Behavior is shaped by social cognition at the individual, interpersonal, and group levels
  • Impression Management is used by employees and leaders to create desired images and influence others' perceptions
  • Groupthink can occur in organizational decision-making, leading to defective policies and fiascos
• Health Behaviors are influenced by social cognitive factors such as risk perception, self-efficacy, and social norms
  • Optimistic Bias is the tendency to believe that one is less likely than others to experience negative health outcomes
  • Prototype Willingness Model proposes that health risk behaviors are influenced by perceptions of the typical person who engages in the behavior