10.7 Pitching and selling a series

Pitching and selling a series is a crucial skill for aspiring TV writers. It involves crafting compelling pitches, preparing comprehensive pitch documents, and mastering verbal presentation techniques to effectively communicate your vision to potential buyers.

Understanding the landscape of networks, streaming platforms, and production companies is key. Writers must also navigate legal considerations, follow up strategically after meetings, and learn from common pitching mistakes to increase their chances of success in this competitive industry.

Elements of a strong pitch

• Pitching forms a crucial part of the episodic drama writing process, allowing writers to present their series ideas to potential buyers
• Strong pitches effectively communicate the core concept, characters, and potential of a series in a compelling and concise manner
• Mastering pitch elements enhances a writer's ability to sell their vision and secure production opportunities

Logline and high concept

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• Concise one-sentence summary captures the essence of the series
• Highlights unique selling points and core dramatic conflict
• Combines familiar elements in a fresh, intriguing way (Romeo and Juliet in space)
• Evokes clear genre expectations while offering a twist or hook

Character breakdowns

• Detailed descriptions of main characters' personalities, motivations, and arcs
• Emphasizes character relationships and potential conflicts
• Includes backstories that inform character decisions and growth
• Highlights how characters drive the plot and themes of the series

World building overview

• Establishes the setting, time period, and unique aspects of the series' universe
• Outlines societal structures, cultural norms, or technological advancements
• Explains how the world influences character choices and storylines
• Demonstrates potential for multiple seasons of exploration and conflict

Season arc summary

• Provides an overview of the main plot points and character developments for the first season
• Outlines the central conflict and how it escalates throughout the season
• Highlights key turning points and cliffhangers to maintain audience engagement
• Demonstrates how the season arc sets up potential future storylines

Pitch document components

• Pitch documents serve as comprehensive written presentations of a series concept
• These documents provide potential buyers with a detailed understanding of the project's scope and potential
• Well-crafted pitch documents complement verbal pitches and leave lasting impressions on decision-makers

Title page and formatting

• Professional layout with clear, readable font and consistent styling
• Includes project title, writer's name, and contact information
• Incorporates relevant imagery or logo to create visual interest
• Adheres to industry-standard formatting guidelines for readability

Series synopsis

• Expanded version of the logline, typically 1-2 pages in length
• Delves deeper into the premise, themes, and overall narrative structure
• Highlights the unique selling points and potential audience appeal
• Conveys the tone and style of the series through vivid language

Episode summaries

• Brief outlines of the first season's episodes, typically 1-3 sentences each
• Demonstrates the series' ability to sustain multiple episodes
• Showcases character development and plot progression throughout the season
• Highlights potential for compelling cliffhangers and ongoing storylines

Target audience analysis

• Identifies primary and secondary demographic groups for the series
• Explains why the concept will resonate with specific audience segments
• Compares the series to successful shows with similar target audiences
• Demonstrates potential for cross-demographic appeal and marketability

Verbal pitching techniques

• Verbal pitching skills are essential for effectively communicating a series concept in person
• Mastering these techniques helps writers convey passion, confidence, and professionalism
• Strong verbal pitches can make the difference between securing a deal and facing rejection

Elevator pitch vs full presentation

• Elevator pitch condenses the series concept into a 30-60 second compelling summary
• Full presentation expands on the elevator pitch, typically lasting 10-15 minutes
• Elevator pitch focuses on hooking interest, while full presentation provides depth
• Both require clear structure, engaging delivery, and emphasis on unique selling points

Body language and confidence

• Maintain eye contact to establish trust and connection with buyers
• Use open, relaxed posture to convey confidence and approachability
• Employ purposeful gestures to emphasize key points and maintain engagement
• Modulate voice tone and pacing to create emphasis and maintain listener interest

Handling questions and feedback

• Anticipate potential questions and prepare concise, thoughtful responses
• Listen actively to feedback, showing genuine interest in buyers' perspectives
• Address concerns directly and positively, avoiding defensive reactions
• Demonstrate flexibility by offering potential solutions or alternatives when appropriate

Identifying potential buyers

• Understanding the landscape of potential buyers is crucial for targeting pitches effectively
• Different buyers have varying needs, preferences, and decision-making processes
• Identifying the right buyers increases the chances of finding a suitable home for a series

Networks vs streaming platforms

• Networks focus on broad appeal and advertisers' demographics
• Streaming platforms prioritize niche audiences and binge-worthy content
• Networks often require more episodic structures, while streamers favor serialized narratives
• Budget considerations and creative freedom can vary significantly between the two

Production companies

• Serve as intermediaries between writers and networks/platforms
• Offer development expertise and industry connections
• May provide funding for script development or pilot production
• Can help package projects with talent attachments to increase marketability

International markets

• Explore co-production opportunities with foreign broadcasters or studios
• Consider potential for format sales and adaptations in different countries
• Understand cultural nuances and content restrictions in various markets
• Highlight universal themes and characters that can resonate globally

Pitch meeting preparation

• Thorough preparation is key to successful pitch meetings
• Research and tailoring efforts demonstrate professionalism and increase chances of success
• Anticipating potential challenges allows writers to address concerns proactively

Research on buyers

• Study recent acquisitions and productions by target companies
• Analyze current programming slates and future strategic directions
• Identify key decision-makers and their individual preferences or backgrounds
• Understand the company's budget ranges and production capabilities

Tailoring pitch to specific outlets

• Adjust tone and style of presentation to match the buyer's brand identity
• Highlight aspects of the series that align with the outlet's target demographics
• Emphasize how the project fills gaps in the buyer's current programming lineup
• Demonstrate knowledge of the outlet's production processes and distribution methods

Anticipating objections

• Identify potential weaknesses or challenges in the series concept
• Prepare thoughtful responses to common concerns (budget, marketability, longevity)
• Develop alternative approaches or compromises for contentious elements
• Practice addressing objections confidently and constructively

Legal considerations

• Understanding legal aspects protects writers' interests and intellectual property
• Proper legal preparation demonstrates professionalism and industry savvy
• Addressing legal considerations early can prevent future complications or disputes

Copyright protection

• Register scripts and pitch materials with the U.S. Copyright Office
• Use copyright notices on all written materials submitted to potential buyers
• Understand the differences between ideas (not protected) and expressions (protected)
• Consider joining writers' guilds for additional copyright protection resources

Non-disclosure agreements

• Determine when to request NDAs from potential buyers or collaborators
• Understand the limitations and enforceability of NDAs in the entertainment industry
• Craft NDAs that protect confidential information without deterring interested parties
• Be prepared to sign buyers' NDAs and understand their implications

Option agreements

• Familiarize yourself with standard option terms and negotiation points
• Understand the differences between exclusive and non-exclusive options
• Consider seeking legal counsel to review and negotiate option agreements
• Be prepared to discuss option length, price, and potential purchase terms

Follow-up strategies

• Effective follow-up can maintain momentum and interest after initial pitches
• Professional and timely follow-up demonstrates commitment and reliability
• Strategic follow-up can lead to valuable feedback and potential future opportunities

Thank you notes

• Send personalized thank you emails within 24-48 hours of the pitch meeting
• Express appreciation for the buyer's time and any specific insights shared
• Briefly reiterate key points of the pitch and enthusiasm for the project
• Offer to provide any additional information or materials if needed

Addressing requested changes

• Respond promptly to any feedback or revision requests from buyers
• Demonstrate willingness to collaborate and adapt the concept as needed
• Provide clear timelines for implementing requested changes
• Follow up with revised materials in a timely and professional manner

Maintaining relationships

• Keep buyers updated on significant developments or achievements related to the project
• Share relevant industry news or insights to stay on buyers' radar
• Attend industry events and network to nurture professional connections
• Consider pitching new projects to buyers who showed interest in previous work

Common pitching mistakes

• Awareness of common pitfalls helps writers avoid undermining their pitches
• Recognizing and addressing these mistakes improves overall pitch effectiveness
• Learning from others' errors can give writers a competitive edge in the pitching process

Overlong presentations

• Exceeding allotted time shows lack of preparation and respect for buyers' schedules
• Dilutes impact of key selling points by including unnecessary details
• Risks losing buyers' attention and interest before reaching crucial elements
• Practice timing and prioritize most compelling aspects of the pitch

Lack of visual aids

• Missed opportunity to engage buyers visually and reinforce key concepts
• Relying solely on verbal descriptions can make it difficult to convey complex ideas
• Absence of visuals may suggest lack of effort or vision for the project
• Incorporate relevant images, mood boards, or short video clips to enhance presentations

Inflexibility in negotiations

• Refusing to consider alterations or compromises can lead to missed opportunities
• Demonstrates lack of collaboration skills, crucial in television production
• May give impression of difficulty to work with or unrealistic expectations
• Balance passion for the original vision with openness to constructive feedback

Selling the writer

• Pitching involves selling not just the series concept, but also the writer's capabilities
• Establishing credibility and unique value as a writer enhances overall pitch appeal
• Demonstrating why the writer is the best person to bring the series to life is crucial

Previous credits and experience

• Highlight relevant writing credits, especially in television or similar mediums
• Emphasize any industry recognition, awards, or notable achievements
• Discuss relevant non-writing experience that informs the series concept
• Frame lack of extensive credits as fresh perspective and hunger for success

Unique perspective and voice

• Articulate what sets your writing style apart from others in the industry
• Explain how your background or experiences inform your storytelling approach
• Demonstrate knowledge of current industry trends and how your work fits or challenges them
• Provide writing samples that showcase your distinct voice and abilities

Passion for the project

• Convey genuine enthusiasm and deep connection to the series concept
• Share personal anecdotes or inspirations that led to the creation of the project
• Demonstrate extensive research and thought put into developing the series
• Articulate long-term vision for the show beyond the initial pitch

Navigating rejection

• Rejection is a common part of the pitching process in the television industry
• Handling rejection professionally can lead to valuable insights and future opportunities
• Developing resilience and learning from rejections is crucial for long-term success

Constructive feedback analysis

• Approach rejections as opportunities for growth and improvement
• Identify patterns in feedback received from multiple buyers
• Distinguish between subjective opinions and actionable critiques
• Use feedback to refine both the project and pitching techniques

Revising and re-pitching

• Determine if revisions based on feedback could strengthen the project
• Consider significant changes to concept, characters, or format if consistently suggested
• Develop new pitching strategies based on lessons learned from rejections
• Identify new potential buyers who might be better suited for the revised project

Moving on to new projects

• Recognize when it's time to set aside a project temporarily or permanently
• Apply lessons learned from rejected projects to development of new ideas
• Maintain a diverse portfolio of projects at various stages of development
• Stay motivated by focusing on the creative process rather than solely on outcomes