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11.1 Ethical Frameworks in Negotiation

2 min readjuly 23, 2024

Ethical principles like , , and are crucial in negotiations. They create trust, level the playing field, and promote mutually beneficial outcomes. Following these principles helps avoid and builds credibility between parties.

Ethical frameworks like and guide decision-making in negotiations. Unethical behavior can damage reputations, erode trust, and lead to legal consequences. For organizations, it can hurt brand image, finances, and company culture.

Ethical Principles and Frameworks in Negotiation

Key ethical principles in negotiations

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  • Fairness
    • Ensuring all parties have equal opportunity to express their interests and concerns enables a level playing field for negotiation
    • Striving for mutually beneficial outcomes promotes win-win solutions that satisfy all parties
    • Avoiding exploitation or taking advantage of power imbalances prevents unfair leverage or coercion
  • Honesty
    • Being truthful and transparent about intentions, interests, and constraints builds trust and credibility
    • Avoiding deception, misrepresentation, or withholding of relevant information maintains and prevents misleading outcomes
    • Maintaining integrity and consistency between words and actions demonstrates reliability and follow-through
  • Respect
    • Acknowledging and valuing the perspectives, needs, and emotions of all parties fosters empathy and understanding
    • Treating others with dignity and courtesy, regardless of differences or disagreements, promotes civility and professionalism
    • Actively listening and seeking to understand the other party's point of view enables more effective communication and problem-solving

Ethical frameworks for negotiation situations

  • Utilitarianism
    • Focuses on maximizing overall utility or well-being for all affected parties (stakeholders, communities)
    • Evaluates the consequences of actions based on their ability to promote the greatest good for the greatest number
    • May justify compromises or trade-offs that prioritize collective benefits over individual interests (social welfare, public policy)
  • Deontology
    • Emphasizes adherence to moral duties, rules, or principles, regardless of outcomes
    • Asserts that certain actions are inherently right or wrong, based on universal ethical standards (honesty, promise-keeping)
    • May prioritize individual rights, promises, or contractual obligations over situational factors or consequences

Consequences of unethical negotiation behavior

  • Consequences for individuals
    • Damage to personal reputation and credibility erodes trust and future opportunities
    • Loss of trust and future opportunities for collaboration or business limits career prospects
    • Psychological costs, such as guilt, shame, or cognitive dissonance, impact mental well-being
    • Legal liabilities or penalties for fraudulent or deceptive practices (misrepresentation, insider trading) carry financial and professional risks
  • Consequences for organizations
    • Erosion of brand image and public trust damages customer loyalty and market share
    • Increased scrutiny and regulatory oversight (audits, investigations) creates operational burdens and costs
    • Financial losses from legal settlements, fines, or boycotts (product recalls, class action lawsuits) hurt bottom line
    • Difficulty attracting and retaining employees, partners, and customers who value ethical conduct limits growth and competitiveness
    • Long-term damage to organizational culture and morale undermines productivity and innovation
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.


© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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