Advertising's goes beyond selling products. It involves ethical practices, , and . Companies now focus on balancing profits with social and environmental concerns, considering stakeholders beyond shareholders.
The approach evaluates business performance based on social, environmental, and financial impacts. promotes eco-friendly products and responsible consumption, while cause marketing aligns business objectives with social causes. However, companies must avoid and prioritize authentic, inclusive representation.
Corporate Social Responsibility
Understanding CSR and Stakeholder Theory
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involves businesses taking responsibility for their impact on society and the environment
CSR initiatives encompass ethical labor practices, environmental sustainability, and community engagement
expands business focus beyond shareholders to include employees, customers, suppliers, and communities
Stakeholders' interests are considered in decision-making processes, balancing profit with social and environmental concerns
Companies implementing CSR often experience improved brand reputation, customer loyalty, and employee satisfaction
Triple Bottom Line and Sustainable Advertising
Triple bottom line approach evaluates business performance based on social, environmental, and financial impacts
People aspect focuses on fair labor practices, community involvement, and