12.2 Development and pitching for television

Television series development is a complex process that starts with concept creation and ends with a series order decision. It involves crafting compelling scripts, pitching to networks, and addressing feedback. The journey from idea to screen requires creativity, persistence, and adaptability.

Successful pitches need more than just a great idea. They include loglines, character descriptions, and market analysis. Pitch documents showcase the series' potential through detailed summaries, world-building elements, and production plans. Understanding what makes a pitch strong can make or break a show's chances.

Television Series Development and Pitching

Stages of television series development

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• Concept creation generates innovative ideas through brainstorming sessions explores current market trends identifies target demographics (18-34 year olds)
• Script development crafts compelling pilot episode establishes series bible outlines future episode arcs
• Pre-production involves casting key roles scouting suitable locations planning detailed budget
• Pitching prepares persuasive materials presents concept to networks or streaming platforms (Netflix, HBO)
• Network notes and revisions address feedback incorporate necessary changes to strengthen concept
• Pilot production films initial episode completes post-production editing
• Series order decision undergoes network evaluation determines potential for full season pickup

Components of successful series pitches

• Logline captures essence of show in one attention-grabbing sentence
• Concept overview highlights unique selling points defines genre and tone (dark comedy, sci-fi thriller)
• Character descriptions flesh out protagonist antagonist supporting cast with distinct personalities
• Plot summary outlines pilot episode structure provides season arc overview
• Visual elements include mood board or concept art suggest potential casting choices (A-list actors)
• Market analysis identifies target audience compares to similar successful shows (Game of Thrones, The Office)
• Production details estimate budget propose filming locations (Vancouver, Atlanta)
• Creative team showcases writer and showrunner credentials highlights attached talent or producers

Creation of compelling pitch documents

• Executive summary condenses entire pitch into one-page overview
• Series premise explains show's concept in detail explores themes
• Character breakdowns provide in-depth descriptions of main characters outline character arcs and relationships
• Episode summaries detail pilot episode outline synopsize first season episodes
• World-building elements describe setting details establish unique rules or mythology of show's universe (Westeros, Upside Down)
• Tone and style use visual references compare to existing shows or films
• Marketing potential explores merchandising opportunities examines cross-platform possibilities (mobile games, podcasts)
• Production plan proposes shooting schedule suggests key crew members or desired collaborators

Analysis of television pitch strengths

• Case studies examine successful pitches (Breaking Bad, Stranger Things, The Crown)
• Effective pitch elements include clear concise presentation passionate delivery unique marketable concept
• Common pitfalls to avoid: overly complex plots derivative ideas lack of visual aids
• Pitch adaptation considers different platforms (network television, streaming services, cable)
• Timing and trends align with current market demands anticipate future audience interests
• Pitcher's reputation impacts pitch reception (established creators vs newcomers)
• Flexibility during meetings demonstrates ability to answer questions on spot shows openness to constructive feedback