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13.1 Concept Development and Pre-production

3 min readaugust 6, 2024

is where the magic begins. You'll brainstorm ideas, craft compelling scripts, and create multi-dimensional characters that drive your story forward. It's about bringing your visual narrative to life through words and imagination.

Pre-production planning turns your vision into a concrete plan. You'll storyboard scenes, scout locations, and manage resources. This phase sets the foundation for a smooth production process, ensuring your creative ideas can be realized within budget and schedule constraints.

Concept Development

Ideation and Storytelling

Top images from around the web for Ideation and Storytelling
Top images from around the web for Ideation and Storytelling
  • Brainstorming involves generating and exploring multiple ideas for the visual narrative through techniques like mind mapping, free writing, and group discussions
  • Script writing is the process of crafting a compelling story with well-defined characters, engaging dialogue, and a clear narrative structure ()
  • focuses on creating multi-dimensional, relatable characters with distinct personalities, motivations, and arcs that drive the story forward
    • Includes defining character backstories, traits, and relationships
    • Ensures characters undergo growth and change throughout the narrative ()

Visual Design and Aesthetics

  • refers to the overall look and feel of the project, encompassing elements such as , , , and artistic medium (animation, live-action, mixed media)
    • Establishes a consistent and cohesive aesthetic that supports the narrative and emotional tone
    • Considers the and the intended message or theme of the story
  • are collages of images, textures, and colors that serve as visual references and inspiration for the desired atmosphere and aesthetic of the project
    • Helps communicate the intended style and tone to the creative team
    • Acts as a guide for production design, cinematography, and other visual elements

Pre-production Planning

Visualizing the Narrative

  • is the process of creating a visual representation of the script through a series of sketches or illustrations that depict key scenes, camera angles, and character actions
    • Helps visualize the flow and pacing of the story
    • Serves as a blueprint for the production team, guiding cinematography, set design, and editing
  • involves identifying and securing suitable filming locations that align with the script's requirements and the project's visual style
    • Considers factors such as , logistical feasibility, and budget constraints
    • Includes obtaining necessary permits and permissions for filming

Resource Management and Logistics

  • outlines the timeline and sequence of all tasks and activities required to complete the project, including pre-production, production, and post-production phases
    • Ensures efficient use of time and resources
    • Helps coordinate the efforts of various departments and team members
  • involves allocating financial resources to different aspects of the production, such as equipment, talent, locations, and post-production expenses
    • Requires careful consideration of priorities and potential contingencies
    • Ensures the project remains within its financial constraints while achieving the desired quality
  • is the process of selecting actors or talent to portray the characters in the visual narrative
    • Involves auditions, screen tests, and evaluating the suitability of performers based on factors such as acting ability, appearance, and chemistry with other cast members
    • Considers the actors' availability and compatibility with the production schedule and budget
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.


© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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