14.2 Delivery Specifications for Various Platforms

Exporting videos for different platforms can be a real headache. Each one has its own set of rules for codecs, frame rates, and resolutions. It's like trying to fit a square peg in a round hole sometimes.

But don't worry, we've got you covered. From streaming services to social media, we'll break down the key specs you need to know. By the end, you'll be a pro at optimizing your videos for any platform out there.

Video Delivery Requirements

Codec and Frame Rate Specifications

Top images from around the web for Codec and Frame Rate Specifications

• 

  HOW-TO:Encode H.264 Videos Compatible With XBMC For Xbox - XBMC4Xbox View original

  Is this image relevant?

• 

  encoding - How a P-Frame is constructed in H.264 codec when processing a raw video - Stack Overflow View original

  Is this image relevant?

• 

  DSLR Camera Footage Over the Internet: A Handbrake Tutorial Using H265 Codec - Video4Change View original

  Is this image relevant?

• 

  HOW-TO:Encode H.264 Videos Compatible With XBMC For Xbox - XBMC4Xbox View original

  Is this image relevant?

• 

  encoding - How a P-Frame is constructed in H.264 codec when processing a raw video - Stack Overflow View original

  Is this image relevant?

1 of 3

Top images from around the web for Codec and Frame Rate Specifications

• 

  HOW-TO:Encode H.264 Videos Compatible With XBMC For Xbox - XBMC4Xbox View original

  Is this image relevant?

• 

  encoding - How a P-Frame is constructed in H.264 codec when processing a raw video - Stack Overflow View original

  Is this image relevant?

• 

  DSLR Camera Footage Over the Internet: A Handbrake Tutorial Using H265 Codec - Video4Change View original

  Is this image relevant?

• 

  HOW-TO:Encode H.264 Videos Compatible With XBMC For Xbox - XBMC4Xbox View original

  Is this image relevant?

• 

  encoding - How a P-Frame is constructed in H.264 codec when processing a raw video - Stack Overflow View original

  Is this image relevant?

1 of 3

• Video codec requirements vary across platforms
  • Common formats include H.264/AVC, HEVC/H.265, and VP9 for web and mobile delivery
• Frame rate standards differ between platforms
  • Common frame rates include 24 fps (cinematic look), 30 fps (standard video), and 60 fps (smooth motion)

Resolution and Aspect Ratio Standards

• Resolution standards range from SD (480p) to UHD (4K)
  • 1080p serves as a common baseline for many digital platforms
• Aspect ratios vary depending on the platform
  • 16:9 standard for most video content
  • Platforms like Instagram may require 1:1 (square) or 9:16 (vertical) ratios

Bitrate and Audio Requirements

• Bitrate requirements fluctuate based on platform and target device
  • Affects video quality and file size
  • Higher bitrates result in better quality but larger file sizes
• Audio codec and channel configurations differ across platforms
  • AAC widely supported for audio compression
  • Requirements for stereo or surround sound vary (2.0, 5.1, 7.1 channel configurations)

Export Settings for Platforms

Streaming Service Specifications

• Netflix and Amazon Prime have specific delivery requirements
  • 4K resolution support for high-quality content
  • HDR (High Dynamic Range) requirements for enhanced color and contrast
  • Specific codec preferences (HEVC/H.265 for 4K content)
• Color space requirements must be adjusted during export
  • Rec. 709 standard for HD content
  • Rec. 2020 for UHD/HDR content

Social Media Platform Requirements

• YouTube, Facebook, and TikTok have unique video specifications
  • Maximum file sizes (typically 2-4 GB for most platforms)
  • Duration limits (15 seconds to 10 minutes depending on platform)
  • Compression standards to optimize for mobile viewing
• Metadata requirements vary across platforms
  • Proper embedding of title, description, and copyright details during export
  • Customized thumbnails for improved click-through rates

Broadcast Television Standards

• Strict technical standards for broadcast television
  • Specific frame rates (29.97 fps for NTSC, 25 fps for PAL)
  • Interlaced vs. progressive scan requirements based on region and format
  • Closed captioning formats (CEA-608, CEA-708)
• Quality control processes integrated into export workflow
  • Loudness normalization to meet broadcast standards (typically -23 LUFS for European standards)
  • Technical checks for color levels, audio peaks, and timecode accuracy

Video Optimization for Platforms

Compression and Encoding Techniques

• Variable bitrate encoding balances video quality and file size
  • Allocates more data to complex scenes, less to simple ones
• Two-pass encoding improves overall quality
  • First pass analyzes the entire video
  • Second pass uses analysis to optimize bit allocation
• Adaptive bitrate streaming protocols require multiple renditions
  • HLS (HTTP Live Streaming) and DASH (Dynamic Adaptive Streaming over HTTP) common protocols
  • Create versions at different quality levels (480p, 720p, 1080p) for smooth playback across network conditions

Mobile and Web Optimization

• Mobile-specific considerations for video export
  • Vertical video formats (9:16 aspect ratio) for platforms like TikTok and Instagram Stories
  • Lower bitrate versions for limited bandwidth scenarios
• Web video player compatibility
  • Support for HTML5 video tags
  • Compatibility with various browsers (Chrome, Firefox, Safari)
• Thumbnail generation crucial for discoverability
  • Create eye-catching thumbnails that accurately represent content
  • Optimize thumbnail resolution and file size for quick loading

Content Delivery and Device Compatibility

• Content Delivery Networks (CDNs) optimize video distribution
  • Prepare files in compatible formats for CDN ingestion
  • Package content for efficient edge caching and delivery
• Device-specific playback capabilities influence export choices
  • Consider hardware decoding support for certain codecs (H.264 widely supported, HEVC for newer devices)
  • Test playback on various devices to ensure compatibility

Compatibility and Guidelines

Digital Rights Management and Content Policies

• DRM systems vary across platforms
  • Implement specific encryption methods (Widevine, PlayReady, FairPlay)
  • Package content according to platform DRM requirements
• Content moderation policies differ between distributors
  • Adhere to guidelines on explicit content and copyright material
  • Implement age-appropriate classifications (G, PG, R ratings)

Accessibility and Quality Assurance

• Implement accessibility features according to guidelines
  • Closed captions in multiple languages
  • Audio descriptions for visually impaired viewers
• Quality assurance processes verify compliance
  • Automated checks for technical specifications
  • Manual reviews for content adherence to platform guidelines

Metadata and Regulatory Compliance

• Metadata standards vary among distributors
  • Prepare associated information in required formats (XML, JSON)
  • Include relevant tags, categories, and descriptions
• Comply with regional regulations when distributing content
  • GDPR for data protection in European Union
  • COPPA for child-directed content in United States
• Version control and update procedures align with distributor policies
  • Manage multiple iterations of video content
  • Follow platform-specific processes for content updates and revisions