17.4 Emerging technologies in hospitality (AI, IoT, VR)

Emerging technologies like AI, IoT, and VR are transforming hospitality operations. These innovations enhance guest experiences, streamline operations, and boost revenue. From AI-powered chatbots to smart rooms and virtual tours, hotels are embracing tech to stay competitive.

However, implementing these technologies comes with challenges. High costs, technical expertise needs, and data security concerns must be addressed. Still, the potential benefits make emerging tech a crucial focus for forward-thinking hospitality businesses.

Emerging Technologies in Hospitality

Overview of Key Technologies

Top images from around the web for Overview of Key Technologies

• 

  Frontiers | SIGVerse: A Cloud-Based VR Platform for Research on Multimodal Human-Robot Interaction View original

  Is this image relevant?

• 

  Frontiers | Internet of Robotic Things Intelligent Connectivity and Platforms View original

  Is this image relevant?

• 

  Frontiers | Internet of Robotic Things Intelligent Connectivity and Platforms View original

  Is this image relevant?

• 

  Frontiers | SIGVerse: A Cloud-Based VR Platform for Research on Multimodal Human-Robot Interaction View original

  Is this image relevant?

• 

  Frontiers | Internet of Robotic Things Intelligent Connectivity and Platforms View original

  Is this image relevant?

1 of 3

Top images from around the web for Overview of Key Technologies

• 

  Frontiers | SIGVerse: A Cloud-Based VR Platform for Research on Multimodal Human-Robot Interaction View original

  Is this image relevant?

• 

  Frontiers | Internet of Robotic Things Intelligent Connectivity and Platforms View original

  Is this image relevant?

• 

  Frontiers | Internet of Robotic Things Intelligent Connectivity and Platforms View original

  Is this image relevant?

• 

  Frontiers | SIGVerse: A Cloud-Based VR Platform for Research on Multimodal Human-Robot Interaction View original

  Is this image relevant?

• 

  Frontiers | Internet of Robotic Things Intelligent Connectivity and Platforms View original

  Is this image relevant?

1 of 3

• Artificial Intelligence (AI) enables machines to perform tasks that typically require human intelligence (learning, problem-solving, decision-making)
• Internet of Things (IoT) refers to the interconnected network of physical devices, vehicles, home appliances, and other items embedded with electronics, software, sensors, and network connectivity, enabling these objects to collect and exchange data
• Virtual Reality (VR) is a computer-generated simulation of a three-dimensional environment that can be interacted with in a seemingly real or physical way using specialized electronic equipment (headset with a screen inside, gloves fitted with sensors)
• Other emerging technologies in the hospitality industry include robotics, blockchain, biometrics, and augmented reality (AR)

AI for Hospitality Operations

Customer Service and Personalization

• AI-powered chatbots and virtual assistants provide 24/7 customer support, answer frequently asked questions, and assist with booking reservations, improving guest experience and reducing staff workload
• AI algorithms analyze guest data and preferences to personalize marketing campaigns, recommend relevant services or products, and predict future booking behavior, leading to increased customer loyalty and revenue
• AI-powered facial recognition technology enhances security and convenience by enabling keyless room entry, contactless payments, and personalized guest experiences

Operational Efficiency and Revenue Management

• AI-driven revenue management systems optimize room rates and inventory based on real-time market demand, competitor pricing, and historical data, maximizing revenue and occupancy rates
• AI streamlines hotel operations by automating tasks (room allocation, housekeeping scheduling, maintenance management), improving efficiency and reducing labor costs

IoT for Hotel Efficiency

Smart Rooms and Energy Management

• IoT-enabled smart rooms allow guests to control room temperature, lighting, and entertainment systems through their mobile devices or voice commands, providing a personalized and convenient experience
• IoT sensors monitor and optimize energy consumption by automatically adjusting heating, ventilation, and air conditioning (HVAC) systems based on occupancy levels and weather conditions, reducing energy costs and environmental impact

Inventory Management and Predictive Maintenance

• IoT-connected devices track and manage inventory levels of minibar items, linens, and other supplies, enabling real-time monitoring and automated reordering, reducing waste and improving operational efficiency
• IoT technology enables predictive maintenance by monitoring the performance and condition of equipment (elevators, appliances), alerting staff to potential issues before they cause downtime or guest inconvenience
• IoT-powered asset tracking systems locate and manage valuable hotel assets (luggage carts, room service trays, maintenance equipment), reducing loss and improving staff productivity

VR in Hospitality Marketing

Immersive Property Tours and Destination Experiences

• VR creates immersive virtual tours of hotel properties, allowing potential guests to explore rooms, amenities, and surroundings before booking, increasing conversion rates and reducing the risk of unmet expectations
• VR experiences showcase nearby attractions, landmarks, and activities, providing guests with a preview of local experiences and encouraging them to explore the destination, potentially increasing length of stay and ancillary revenue

Staff Training and Implementation Challenges

• VR trains hotel staff in various scenarios (guest interactions, emergency procedures, service standards), providing a safe and controlled environment for skill development and assessment
• Challenges of implementing VR in hospitality include the high cost of equipment and content creation, the need for technical expertise and support, and the potential for motion sickness or discomfort among some users
• Privacy and data security concerns may arise when collecting and using guest data for personalized VR experiences, requiring robust data protection measures and transparent communication with guests