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3.3 Costume and Makeup as Visual Storytelling Tools

2 min readjuly 18, 2024

Costume and are powerful visual storytelling tools in film. They establish , convey personalities, and set the time period. These elements reveal inner worlds, reflect character journeys, and provide insight into backgrounds and .

in costumes uses color, texture, and materials to evoke specific meanings and associations. alters actors' appearances, creates , and enhances believability. Together, they contribute to the film's overall and world-building.

Costume and Makeup as Visual Storytelling Tools

Significance of costume and makeup

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  • Essential visual elements in film establish character identities and roles within the narrative
  • Convey information about characters' personalities, social status, and occupations (lawyer wearing a suit, factory worker in overalls)
  • Differentiate characters such as protagonist vs. antagonist (hero in light colors, villain in dark colors) or main characters vs. supporting characters
  • Period-specific costumes and makeup establish the film's setting and era (Victorian dresses, )

Character information through design

  • Reveal a character's inner world, , and (disheveled appearance indicating distress)
  • Reflect shifts in a character's mindset, values, or circumstances through changes in costume and makeup throughout the film (Eliza Doolittle's transformation in My Fair Lady)
  • Provide insight into a character's background, cultural heritage, , and experiences (traditional clothing indicating )

Visual symbolism in costumes

  • Convey symbolic meanings through color
    • Red suggests passion, danger, or aggression (femme fatale in a red dress)
    • White implies innocence, purity, or spirituality (angelic character in white robes)
    • Black evokes mystery, elegance, or villainy (antagonist in a black cape)
  • Evoke specific associations through texture and materials
    • Rough, worn fabrics suggest poverty or hardship (tattered clothing of a homeless character)
    • Smooth, luxurious fabrics imply wealth or sophistication (silk gown of a socialite)
  • Create visual motifs using that reinforce themes or and establish a sense of continuity or contrast throughout the film (matching costumes for allied characters)

Effectiveness of transformative makeup

  • Alter an actor's appearance to suit the character by aging the actor ( to create wrinkles), changing facial features (false nose), or creating scars, wounds, or other physical characteristics (bruises, tattoos)
  • Create non-human or fantastical characters such as monsters (Frankenstein's monster), aliens (E.T.), or mythical creatures (fairies, elves) using
  • Enhance the believability of a character's appearance by reflecting their lifestyle, occupation, or environment (dirt and grime on a coal miner's face) and contributing to the overall realism of the film's world
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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