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4.3 Developing a Negotiation Strategy

2 min readjuly 25, 2024

Negotiation strategy development is crucial for successful outcomes. It involves selecting the right approach, planning offers and concessions, anticipating , and preparing for potential . These elements work together to create a comprehensive plan for navigating complex negotiations.

Effective strategy development requires thorough analysis of the negotiation context, clear goal-setting, and strategic planning. By anticipating challenges and preparing contingencies, negotiators can adapt to changing dynamics and increase their chances of achieving favorable results. This approach sets the foundation for skillful negotiation execution.

Negotiation Strategy Development

Negotiation strategy selection

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  • Analyze negotiation context determining type (distributive, integrative, ) assessing time constraints and evaluating relationship between parties (one-time vs. ongoing)
  • Determine defining specific, measurable objectives prioritized based on importance
  • Choose strategy aligning with context and goals:
    • claims value in distributive negotiations (salary negotiations)
    • creates value in integrative negotiations (joint ventures)
    • emphasizes relationship-building (long-term partnerships)
    • balances competing interests (labor disputes)
  • Align strategy with evaluating long-term consequences of chosen approach

Opening offer and concession planning

  • Develop researching market rates setting ambitious but justifiable anchor (10-15% above target)
  • Plan concessions strategically identifying items of varying importance to both parties
  • Determine and magnitude preparing justifications for each (cost analysis, market comparisons)
  • Anticipate potential analyzing other party's likely priorities
  • Prepare responses to expected counteroffers identifying walkaway point or BATNA
  • Create concession strategy planning gradual concessions to show flexibility linking to reciprocal actions

Anticipation of counterparty tactics

  • Research other party gathering information on past negotiation behavior identifying potential goals and priorities
  • Predict assessing likely approach (competitive, collaborative) considering cultural factors
  • Anticipate potential tactics recognizing common strategies (, , )
  • Prepare countermeasures for each tactic (calling out manipulative behavior, setting clear deadlines)
  • Analyze potential BATNA estimating alternatives to reaching agreement assessing influence on strategy
  • Consider constraints and pressures identifying organizational or external factors shaping their position

Contingency planning for impasses

  • Identify potential roadblocks listing possible areas of disagreement or conflict
  • Prepare developing multiple options to address impasses (tiered pricing, performance bonuses)
  • Plan for deadlocks establishing criteria for breaks or adjournments
  • Consider involving identifying potential or
  • Develop for challenges preparing
  • Create identifying minimum acceptable outcomes preparing exit strategies
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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