The media landscape has transformed dramatically, blending traditional forms like TV and with new digital platforms. This shift has revolutionized how information is created, shared, and consumed, impacting public opinion and political discourse.
Understanding these changes is crucial for public affairs professionals. They must navigate a complex media environment, leveraging both old and new channels to effectively communicate with diverse audiences and shape public narratives.
Traditional Media Forms
Mass Media and Broadcast Media
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Top images from around the web for Mass Media and Broadcast Media
Mass media and American politics - Wikipedia View original
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The Nature of Public Opinion – American Government View original
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Media and Politics in the U.S. Presidential Election: A Virtual Roundtable - CJMD View original
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Mass media and American politics - Wikipedia View original
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The Nature of Public Opinion – American Government View original
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refers to communication channels used to disseminate information to large audiences (, , newspapers)
transmits information electronically through airwaves or cables
Includes television and radio programming
Requires a device to receive the transmission (TV set, radio)
Broadcast media has a wide reach and can influence public opinion on a large scale
For example, television news can shape how the public perceives political candidates or issues