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5.1 Ethics and Business Ethics Defined

4 min readjune 24, 2024

in business is about doing what's right, not just what's legal. It's the moral compass guiding companies through tricky decisions, from treating employees fairly to protecting customer data. Good ethics isn't just nice—it's crucial for long-term success and avoiding scandals.

Recent crises have put ethics in the spotlight, leading to stricter rules and more public scrutiny. Companies now face new challenges with tech and environmental issues. To stay on track, businesses need strong and clear guidelines for making tough calls.

Ethics and Business Ethics

Ethics in business contexts

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Top images from around the web for Ethics in business contexts
  • Ethics involves distinguishing between right and wrong, good and bad based on moral principles and values ()
  • Guides individual and societal behavior by providing a framework for decision-making
  • applies ethical principles to business contexts, examining moral and ethical issues that arise in the business world
  • Businesses are expected to operate with (honesty), fairness (equal treatment), and responsibility (accountability)
  • Key ethical principles in business include:
    • Honesty and transparency in dealings with (investors, employees, customers)
    • Respect for employees (fair wages, safe working conditions), customers (quality products, fair prices), and communities (environmental responsibility, social impact)
    • Accountability for actions and decisions, both positive and negative consequences
    • Compliance with laws and regulations (tax laws, labor laws, environmental regulations)
  • Ethical decision-making in business involves:
    • Identifying ethical issues and dilemmas (conflicts of interest, bribery, discrimination)
    • Considering the impact of decisions on various stakeholders (employees, customers, shareholders, society)
    • Applying and principles to guide decision-making (, , )
    • Developing skills to navigate complex ethical situations

Impact of ethical crises

  • Major ethical crises have led to increased scrutiny and regulation of business practices
    • (2001) involved accounting fraud and led to the (2002)
      • Increased requirements for financial reporting and internal controls to prevent fraudulent practices
    • Subprime mortgage crisis (2007-2008) involved unethical lending practices and led to the (2010)
      • Increased regulation of the financial industry and consumer protection to prevent predatory lending
    • (2015) involved cheating on emissions tests and led to increased scrutiny of the auto industry
      • Stricter emissions standards and testing procedures to ensure compliance and reduce environmental impact
  • Ethical crises erode public trust in businesses and lead to demands for greater accountability
    • Increased emphasis on corporate social responsibility (CSR) and sustainability to demonstrate commitment to ethical practices
    • Greater transparency in reporting and communication with stakeholders to build trust and credibility
  • Businesses have responded by:
    • Strengthening internal ethics and compliance programs (training, hotlines, audits)
    • Increasing board oversight of ethical issues to ensure accountability at the highest levels
    • Engaging in stakeholder dialogue and collaboration to address ethical concerns and maintain social license to operate
    • Implementing codes of conduct to guide employee behavior and decision-making

Ethical implications of technology

  • Emerging technologies raise new ethical questions and challenges for businesses
    • (AI) and
      • Bias and discrimination in algorithms and decision-making (hiring, lending, facial recognition)
      • Job displacement and the future of work as AI automates tasks and changes labor markets
    • and privacy
      • Collection, use, and protection of personal data (online behavior, location, health data)
      • Balancing personalization (targeted advertising, recommender systems) and privacy concerns (data breaches, surveillance)
    • and
      • Ethical implications of modifying living organisms (genetically modified crops, gene editing)
      • Equitable access to benefits and risks of new technologies (personalized medicine, designer babies)
  • Environmental issues pose ethical challenges for businesses
    • and greenhouse gas emissions
      • Responsibility for mitigating and adapting to climate change (renewable energy, carbon pricing)
      • Balancing short-term profits with long-term sustainability and intergenerational equity
    • Resource depletion and loss
      • Sustainable use of natural resources (water, minerals, forests)
      • Preserving ecosystems and species diversity (habitat conservation, sustainable sourcing)
    • Pollution and waste management
      • Minimizing environmental impact of business operations (air and water pollution, plastic waste)
      • Responsible disposal and recycling of waste (e-waste, packaging, hazardous materials)
  • Businesses have a responsibility to consider the ethical implications of their actions and decisions
    • Engaging in responsible innovation and development of new technologies (privacy by design, algorithmic transparency)
    • Incorporating environmental sustainability into business strategies and operations (circular economy, green supply chains)
    • Collaborating with stakeholders (governments, NGOs, communities) to address complex ethical and environmental challenges

Ethical Leadership and Governance

  • Ethical leadership involves setting the tone for ethical behavior throughout the organization
  • structures ensure oversight and accountability for ethical practices
  • policies protect employees who report unethical or illegal activities
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.


© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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