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5.2 Dimensions of Ethics: The Individual Level

3 min readjune 24, 2024

Ethical decision-making in business is a complex process influenced by , organizational culture, and external pressures. Understanding the factors that shape our choices helps us navigate tricky situations and make decisions that align with our .

From that guide our long-term goals to the pressures that can lead us astray, ethical decision-making is a balancing act. By recognizing the forces at play, we can develop strategies to uphold our principles and foster ethical behavior in the workplace.

Individual Ethical Decision-Making in Business

Personal values in business ethics

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  • Personal values and beliefs significantly influence individual ethical decision-making in business
    • Shaped by life experiences, family upbringing, religious beliefs, cultural background, and educational experiences
    • Form the foundation of an individual's ethical framework and guide their decision-making process in various situations
  • Key personal values that impact ethical decision-making include honesty, integrity, fairness, respect, and responsibility
    • These values serve as a moral compass, guiding individuals to make ethical choices in complex business settings (negotiations, financial reporting)
  • often arise when personal values conflict with organizational goals or practices
    • Individuals must carefully navigate these conflicts and make decisions that align with their core ethical principles (, refusing to engage in unethical practices)

Terminal vs instrumental values

  • Terminal values represent desired end-states or ultimate goals in life
    • Examples include happiness, self-respect, wisdom, and a sense of accomplishment
    • Influence long-term decision-making and career choices (pursuing a meaningful career, prioritizing work-life balance)
  • are the means or methods for achieving terminal values
    • Examples include ambition, courage, honesty, and responsibility
    • Guide day-to-day behavior and decision-making in the workplace (being transparent with colleagues, taking responsibility for mistakes)
  • Alignment between personal values and organizational values leads to increased job satisfaction, commitment, and ethical behavior
    • Misalignment can result in ethical dilemmas and decreased motivation (working for a company with conflicting values)

Factors behind unethical choices

  • Pressure to meet targets or deadlines can tempt individuals to cut corners or engage in unethical practices
    • Unrealistic sales goals may lead to misrepresenting product features or manipulating financial reports
  • Organizational culture that prioritizes profits over ethics creates an environment where unethical behavior is tolerated or encouraged
    • Lack of consequences for unethical actions sends a message that such behavior is acceptable (ignoring sexual harassment complaints)
  • Absence of clear ethical guidelines or codes of conduct leaves room for individual interpretation and potential unethical decisions
    • Ambiguity regarding acceptable practices can lead to misconduct (unclear policies on gifts from vendors)
  • Personal financial pressures or incentives may drive individuals to make unethical choices for personal gain
    • Bonus structures tied to short-term results can encourage unethical behavior (insider trading, embezzlement)
  • Conformity to authority or peer pressure can cause individuals to follow unethical orders or engage in unethical behavior to fit in with the group
    • Fear of retaliation or ostracism may prevent individuals from speaking up against unethical practices (remaining silent about discrimination)
  • Rationalization and moral disengagement allow individuals to justify unethical actions by convincing themselves that their behavior is acceptable or necessary
    • Excuses such as "everyone does it" or "it's for the greater good" enable unethical decision-making (falsifying expense reports, covering up product defects)
  • of the situation affects the likelihood of ethical behavior
    • Issues with greater perceived consequences or immediacy are more likely to elicit ethical responses

Ethical Decision-Making Process

  • involves analyzing ethical dilemmas and determining appropriate courses of action
    • Utilizes critical thinking skills to evaluate the ethical implications of various options
  • provide structured approaches to resolving ethical dilemmas
    • Help individuals systematically consider relevant factors and potential consequences
  • influences an individual's ability to recognize and address ethical issues
    • As individuals progress through stages of moral development, their capacity for ethical decision-making improves
  • plays a crucial role in fostering an ethical organizational culture
    • Leaders who consistently demonstrate ethical behavior set the tone for the entire organization
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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