Feature writing in sports journalism is all about finding the stories that captivate readers beyond just game scores. It's about uncovering the human drama, personal triumphs, and cultural significance that make sports so compelling.
To identify great sports features, look for elements like timeliness, human interest, and conflict. Dig deeper to find unique angles that reveal the personalities and motivations behind the athletes. Remember to consider the wider impact and ethical implications of the stories you tell.
Newsworthy Sports Stories
Elements of Engaging Sports Stories
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Timeliness is a key factor in newsworthiness, with stories that are current or upcoming having more immediacy and relevance to audiences
about trades, signings, or coaching changes
Previews of upcoming games, tournaments or events
Recaps and reactions to recent games or performances while still fresh
Proximity refers to how geographically close the story is to the audience, with local sports stories often generating more interest
High school or college sports in the community
Hometown heroes who have gone on to professional success
Impact of local teams and athletes on civic pride and identity
Prominence involves the notoriety of the athletes, coaches or teams involved in the story. Higher-profile subjects attract more attention
Superstars and hall-of-famers in major sports (LeBron James, Tom Brady)
Perennial championship contenders and marquee franchises (Yankees, Lakers)
Nationally recognized coaches and executives (Bill Belichick, Gregg Popovich)
Human interest elements like overcoming adversity, achieving milestones, or unique personal stories make sports stories more emotionally compelling
Athletes who have battled back from severe injuries or illnesses
Underdog teams or players who defy the odds and expectations
Sports figures who engage in exceptional charity work or activism
Heightening Drama and Stakes
Conflict and controversy, such as rivalries, disputes, or scandals, heighten drama and stakes in sports stories
Fierce rivalries between teams or individual athletes (Red Sox vs. Yankees)
Disputes between players and coaches or internal team dysfunction
Scandals involving cheating, substance abuse, or off-field misconduct
The magnitude and impact of the sporting event or achievement, such as championships or record-breaking performances, increases newsworthiness
High-stakes events like the Super Bowl, World Series, or Olympics
Athletes setting new records or achieving statistical milestones
Championships that end long title droughts for teams or cities
Uncovering Unique Angles
Finding the Human Dimensions
Look beyond the box score to find the "story behind the story" - the context, background or aftermath that fleshes out the human dimensions
The childhood experiences or family dynamics that shaped an athlete
How a dramatic win or loss affected the team's morale and relationships
The way a championship united and uplifted a city or fan base
Research the backgrounds and personal lives of athletes to find interesting narratives, such as overcoming obstacles, unique hobbies/interests, or community involvement
Players who rose from poverty or difficult family situations
Athletes with unusual off-season jobs or creative pursuits
Sports figures who are heavily involved in local charities or causes
Pursue "day in the life" stories or profiles that capture the behind-the-scenes routines and personalities of sports figures
The rigorous training and preparation of elite athletes
Coaches and their leadership styles and team-building methods
The camaraderie and hijinks among teammates behind closed doors
Exploring Wider Contexts and Angles
Explore the ripple effects of sports events on families, friends, fans and the local community to illustrate their wider impact
Exuberant fan celebrations after a big win and what it means for the city
The economic impact of a team's success on local businesses
Inspiring a new generation to take up the sport after a championship
Investigate the origins and traditions behind team names, rituals, and rivalries to add color
The history behind a team's name and iconic logo or mascot
Unique stadium traditions and crowd chants and their origins
The cultural and competitive forces that fuel a heated rivalry
Follow up on "where are they now?" stories about notable athletes from the past to provide fresh angles
Catching up with stars from a famous championship team years later
The post-playing careers and transitions of hall-of-fame athletes
Revisiting the scenes of iconic sports moments and how they're remembered
Impact of Sports Stories
Audience Engagement and Expansion
Consider the demographics, psychographics and fan loyalties of the target audience to gauge their level of interest in specific sports, leagues or athletes
The popularity of certain sports or leagues within age groups (NBA with younger fans)
Regional or cultural affinities for local teams and stars
The purchasing power and consumer habits of hardcore vs. casual fans
Assess how the story may influence public perceptions and conversations around issues like sportsmanship, ethics, politics or social justice
Stories that spark debates about the unwritten rules and traditions of a sport
Athletes who take stands on political or social issues and inspire discourse
Scandals that call into question the integrity and values of a sport
Analyze the story's potential to engage new audiences and expand interest in the sport beyond die-hard fans
Underdog or Cinderella stories that capture the imagination of general audiences
Opportunities to explain and demystify sports for non-fans
Capitalizing on the celebrity of crossover stars to draw in casual observers
Historical and Cultural Significance
Determine if the story has crossover appeal to non-sports fans due to its human drama or societal implications
Sports stories that intersect with broader cultural trends or movements
Athletes whose personal triumphs or tragedies resonate universally
Sports as a microcosm or metaphor for larger issues like race relations or nationalism
Evaluate the story's "stakes" in terms of its potential to make history, break barriers or set new standards in the sport
Athletes attempting to break long-standing records or statistical thresholds
Pioneering achievements by marginalized groups (women, minorities) in a sport
Changing the style of play or culture within a sport through innovation
Ethical Considerations in Sports Features
Sensitivity and Context
Avoid sensationalizing or trivializing serious issues like mental health, substance abuse, or domestic violence in the lives of athletes
Taking care not to stigmatize or scapegoat athletes who struggle with personal demons
Providing resources and context on issues rather than simply lurid details
Respecting the privacy of victims and allowing them to control their narratives
Respect the privacy and personal boundaries of sports figures, especially when pursuing stories of a sensitive nature
Avoiding paparazzi-style intrusions into athletes' personal lives
Giving subjects the opportunity to opt out of discussing certain topics
Negotiating ground rules on access and attribution for behind-the-scenes stories
Strive for balance and context in stories involving controversy or wrongdoing, allowing the accused parties to respond to allegations
Including perspectives from all sides of a dispute rather than a one-sided narrative
Resisting rush to judgment and allowing due process in scandals
Distinguishing between personal misconduct and professional excellence
Conflicts of Interest and Representation
Disclose any potential conflicts of interest, such as personal relationships with players or financial stakes in teams
Acknowledging friendships or history with sources in the sports world
Divesting from fantasy leagues or gambling that could influence coverage
Refusing gifts or favors that could create the appearance of bias
Ensure that the framing and promotion of the story does not reinforce harmful stereotypes or biases around gender, race, nationality, etc.
Avoiding clichéd narratives of the "angry Black athlete" or "ditzy female fan"
Depicting LGBTQ athletes as multidimensional people rather than simply their orientation
Challenging xenophobic or jingoistic attitudes in international competition
Verify the and credibility of all sources and information included in the story through fact-checking and corroboration
Independently confirming key details rather than relying on a single source
Clearly distinguishing between facts and opinions or rumors
Acknowledging and correcting errors quickly and prominently to maintain trust