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8.2 Overcoming Barriers in Intercultural Communication

3 min readaugust 7, 2024

Intercultural communication can be tricky. , misinterpretations, and can lead to confusion and frustration. It's easy to get things wrong when we don't understand each other's norms and values.

Our brains can trip us up too. , , and can cloud our judgment. These biases, along with and , can make it hard to connect across cultures.

Communication Challenges

Language and Interpretation Barriers

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  • Language barriers arise when communicators do not share a common language or have different levels of language proficiency, leading to misunderstandings and communication breakdowns (English speaker and Spanish speaker)
  • Misinterpretation occurs when the intended meaning of a message is not accurately understood by the receiver due to differences in language, culture, or context
    • Can lead to confusion, offense, or incorrect actions being taken based on the misunderstood message (sarcasm misinterpreted as serious statement)
  • Non-verbal misunderstandings happen when gestures, facial expressions, or other non-verbal cues are interpreted differently across cultures
    • What may be considered a friendly gesture in one culture could be seen as offensive or inappropriate in another (thumbs up sign)
    • Misinterpreting non-verbal cues can lead to confusion, offense, or miscommunication

Cultural Adjustment and Adaptation

  • Cultural shock is the feeling of disorientation and anxiety experienced when encountering an unfamiliar culture
    • Occurs due to differences in values, customs, social norms, and communication styles between one's own culture and the new culture (American experiencing culture shock in Japan)
    • Symptoms include feelings of homesickness, frustration, confusion, and a desire to withdraw from the new culture
  • Adapting to a new culture involves learning about and adjusting to the differences in communication styles, social norms, and values
    • Requires openness, flexibility, and a willingness to learn and embrace new ways of communicating and interacting (learning to bow instead of shaking hands in Japan)

Cognitive Biases

Ethnocentrism and Stereotyping

  • Ethnocentrism is the tendency to view one's own culture as superior to others and to judge other cultures based on the standards and values of one's own culture
    • Can lead to a lack of understanding and appreciation for cultural differences and a resistance to adapting to new cultural norms (believing that American culture is the "right" way)
    • Ethnocentrism can hinder effective intercultural communication by creating barriers to understanding and
  • Stereotyping involves making generalized assumptions about individuals based on their membership in a particular cultural group
    • Can lead to oversimplification, inaccurate judgments, and a failure to recognize individual differences within a culture (assuming all Italians love pasta)
    • Stereotyping can create barriers to effective communication by fostering prejudice and limiting one's ability to see others as unique individuals

Prejudice and Discrimination

  • Prejudice is a preconceived judgment or opinion about a person or group based on limited information or stereotypes
    • Can lead to negative attitudes, emotions, and behaviors towards individuals from different cultural backgrounds (assuming all Muslims are terrorists)
    • Prejudice can create barriers to effective communication by fostering hostility, mistrust, and a lack of respect for others
  • is the unfair treatment of individuals based on their membership in a particular cultural group
    • Can manifest in various forms, such as exclusion, harassment, or denial of opportunities (not hiring someone because of their race)
    • Discrimination can create barriers to effective communication by perpetuating power imbalances and limiting opportunities for cross-cultural understanding

Emotional Barriers

Anxiety and Uncertainty in Intercultural Interactions

  • Anxiety in intercultural interactions arises from the fear of making mistakes, offending others, or being judged negatively due to cultural differences
    • Can lead to avoidance of intercultural communication, self-consciousness, and a reluctance to engage with individuals from different cultural backgrounds (feeling anxious about using the wrong honorific in Japan)
    • Anxiety can create barriers to effective communication by limiting one's willingness to take risks, ask questions, and build relationships across cultures
  • Uncertainty in intercultural interactions stems from a lack of knowledge about another culture's communication styles, values, and expectations
    • Can lead to feelings of confusion, hesitation, and a fear of making cultural faux pas (being uncertain about gift-giving customs in China)
    • Uncertainty can create barriers to effective communication by causing individuals to rely on stereotypes, avoid interactions, or misinterpret cultural differences
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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