9.4 Effectiveness and ethical concerns of political advertising
4 min read•july 31, 2024
Political ads wield significant influence on voter behavior through psychological mechanisms like and . Their effectiveness varies based on type, timing, and audience, with particularly potent in shaping decisions and reinforcing existing beliefs.
and media literacy efforts aim to combat misinformation in political advertising. However, ethical concerns persist around negative campaigning's impact on discourse and voter engagement, while the tension between free speech and truthful advertising presents ongoing challenges in the digital age.
Political Ads and Voter Behavior
Psychological Mechanisms and Effectiveness
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Frontiers | Artificial intelligence as toolset for analysis of public opinion and social ... View original
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Political advertising influences voter perceptions, attitudes, and voting intentions through priming, framing, and
Ad effectiveness varies based on type (positive, negative, or contrast), timing, frequency, and target audience demographics