📜History of American Business Unit 6 – Rise of Big Business & Monopolies

The rise of big business and monopolies in late 19th century America transformed the economic landscape. Key players like Carnegie, Rockefeller, and Morgan pioneered strategies such as vertical and horizontal integration, creating vast industrial empires in steel, oil, and finance. This era saw rapid technological innovation, abundant resources, and laissez-faire policies fuel unprecedented growth. However, the concentration of economic power led to concerns about inequality and unfair practices, prompting government regulation through antitrust legislation and the creation of regulatory agencies.

Key Players and Industries

  • Andrew Carnegie pioneered vertical integration in the steel industry, controlling raw materials, transportation, and manufacturing
    • Acquired iron ore mines and coal fields to ensure steady supply of resources
    • Built a network of railroads to efficiently transport materials to steel mills
  • John D. Rockefeller dominated the oil industry through horizontal integration, acquiring competing companies to form the Standard Oil monopoly
    • Leveraged economies of scale to reduce production costs and undercut competitors
    • Controlled over 90% of the U.S. oil refining capacity at its peak
  • J.P. Morgan financed and consolidated major industries, including railroads and steel, through his banking empire
    • Arranged mergers and acquisitions to create large, efficient corporations
    • Served as a stabilizing force during financial crises, organizing bailouts and restructuring
  • Cornelius Vanderbilt built a vast transportation empire, focusing on steamships and railroads
    • Established a monopoly on steamship routes between New York and California during the Gold Rush
    • Acquired and consolidated competing railroad lines, creating the New York Central Railroad
  • The railroad industry experienced rapid growth and consolidation, becoming a key driver of economic development
    • Connected distant markets and facilitated the transportation of goods and people
    • Encouraged the growth of other industries, such as steel, coal, and agriculture

Economic Factors Driving Growth

  • Abundant natural resources, including coal, iron ore, and oil, provided the raw materials necessary for industrial growth
  • Rapid population growth and urbanization created a large domestic market for goods and services
    • Immigration from Europe brought a steady supply of labor to factories and mines
    • Urbanization concentrated consumers in cities, making it easier to distribute products
  • Westward expansion opened up new markets and sources of raw materials
    • Transcontinental railroads connected the East and West coasts, facilitating trade and settlement
    • Homestead Act of 1862 encouraged settlers to claim and develop land in the West
  • Laissez-faire economic policies promoted free market competition and limited government intervention
    • Low taxes and minimal regulations allowed businesses to grow and innovate without constraints
    • Government subsidies and land grants supported the development of railroads and other industries
  • Post-Civil War stability and unity provided a conducive environment for economic growth
    • Absence of internal tariffs and trade barriers facilitated the creation of a national market
    • Increased federal power and authority ensured a stable legal and financial system

Technological Innovations

  • Bessemer process revolutionized steel production by making it faster, cheaper, and more efficient
    • Involved blowing air through molten iron to remove impurities and create high-quality steel
    • Enabled mass production of steel for railroads, buildings, and machinery
  • Electricity transformed manufacturing, transportation, and communication
    • Electric motors powered factories, increasing productivity and enabling the use of assembly lines
    • Electric streetcars and subways improved urban transportation and facilitated the growth of cities
    • Telegraph and telephone allowed for rapid communication over long distances
  • Refrigeration technology improved food preservation and distribution
    • Allowed for the safe transportation of perishable goods over long distances
    • Enabled the growth of the meatpacking industry and the rise of companies like Swift and Armour
  • Advances in oil drilling and refining techniques increased the efficiency and profitability of the oil industry
    • Rotary drilling rigs could drill deeper and faster than traditional cable-tool rigs
    • Cracking process broke down heavy crude oil into lighter, more valuable products like gasoline
  • Typewriters and cash registers streamlined office work and financial transactions
    • Typewriters increased the speed and legibility of written communication
    • Cash registers provided a secure and efficient way to handle money and track sales

Business Strategies and Practices

  • Vertical integration involved controlling all stages of production, from raw materials to finished products
    • Ensured a steady supply of resources and reduced costs by eliminating middlemen
    • Example: Carnegie Steel Company owned iron ore mines, coal fields, railroads, and steel mills
  • Horizontal integration involved acquiring or merging with competing companies to increase market share and reduce competition
    • Created economies of scale, allowing companies to produce goods more efficiently and at lower costs
    • Example: Standard Oil Company acquired over 40 competing oil refineries to dominate the market
  • Trusts were formed to coordinate the activities of multiple companies in the same industry
    • Allowed companies to fix prices, divide markets, and limit competition
    • Example: The Sugar Trust controlled over 90% of the U.S. sugar refining capacity
  • Pools were informal agreements among companies to fix prices, divide markets, or limit production
    • Lacked the legal structure and enforcement mechanisms of trusts
    • Example: The Beef Pool controlled the prices and distribution of meat products
  • Predatory pricing involved selling goods below cost to drive competitors out of business
    • Once competitors were eliminated, the company could raise prices and recoup losses
    • Example: Standard Oil used predatory pricing to force rival oil companies to sell out or face bankruptcy

Formation of Monopolies and Trusts

  • Standard Oil Trust, formed by John D. Rockefeller, monopolized the oil industry through horizontal integration and predatory pricing
    • Controlled over 90% of the U.S. oil refining capacity at its peak
    • Disbanded in 1911 after being found in violation of the Sherman Antitrust Act
  • U.S. Steel Corporation, created by J.P. Morgan through the merger of several steel companies, became the world's largest steel producer
    • Controlled over 60% of the U.S. steel market
    • Vertically integrated, owning iron ore mines, coal fields, railroads, and steel mills
  • American Tobacco Company, led by James B. Duke, monopolized the cigarette industry through acquisitions and marketing innovations
    • Controlled over 90% of the U.S. cigarette market
    • Pioneered the use of advertising and brand-name products to increase demand
  • American Sugar Refining Company, also known as the Sugar Trust, dominated the sugar refining industry
    • Controlled over 90% of the U.S. sugar refining capacity
    • Used predatory pricing and exclusive dealing contracts to eliminate competitors
  • International Harvester Company, formed through the merger of several agricultural equipment manufacturers, monopolized the farm machinery industry
    • Controlled over 80% of the U.S. market for harvesting machines
    • Engaged in price discrimination, charging higher prices to farmers in regions with limited competition

Government Response and Regulations

  • Sherman Antitrust Act of 1890 prohibited trusts and combinations in restraint of trade
    • Aimed to promote competition and prevent monopolies
    • Initially enforced inconsistently, with early cases focusing on labor unions rather than big business
  • Interstate Commerce Act of 1887 regulated railroads to prevent price discrimination and monopolistic practices
    • Created the Interstate Commerce Commission (ICC) to oversee railroad rates and practices
    • Required railroads to publish their rates and prohibited rebates and preferential treatment
  • Clayton Antitrust Act of 1914 strengthened the Sherman Act by prohibiting specific anticompetitive practices
    • Banned price discrimination, exclusive dealing contracts, and mergers that substantially lessened competition
    • Exempted labor unions and agricultural organizations from antitrust laws
  • Federal Trade Commission Act of 1914 established the Federal Trade Commission (FTC) to investigate and prevent unfair competition
    • Empowered the FTC to issue cease-and-desist orders against companies engaging in unfair or deceptive practices
    • Complemented the enforcement of antitrust laws by the Department of Justice
  • Elkins Act of 1903 and Hepburn Act of 1906 further regulated railroads and strengthened the powers of the ICC
    • Elkins Act prohibited railroads from granting rebates and made both the giver and recipient liable for violations
    • Hepburn Act gave the ICC the power to set maximum railroad rates and required companies to adopt uniform accounting practices

Social and Economic Impact

  • Rise of big business and monopolies led to increased income inequality and the concentration of wealth in the hands of a few industrialists
    • Widened the gap between rich and poor, creating a new class of industrial millionaires
    • Led to the growth of urban slums and poor working conditions for factory workers
  • Monopolistic practices often resulted in higher prices and reduced quality for consumers
    • Lack of competition allowed companies to charge higher prices and provide inferior products
    • Example: Standard Oil's monopoly led to higher kerosene prices, which disproportionately affected low-income households
  • Industrialization and the growth of big business contributed to the rise of organized labor and the labor movement
    • Workers formed unions to negotiate better wages, hours, and working conditions
    • Strikes and labor unrest became more common as workers sought to balance the power of big business
  • Philanthropic efforts by wealthy industrialists, such as Andrew Carnegie and John D. Rockefeller, had mixed impacts
    • Donated millions to charitable causes, including education, libraries, and scientific research
    • Critics argued that philanthropy was used to improve public image and deflect criticism of business practices
  • Economic concentration and the power of big business influenced politics and policy
    • Industrialists and financiers used their wealth and influence to shape legislation and regulations in their favor
    • Political corruption and the influence of money in politics became a growing concern

Legacy and Modern Implications

  • Antitrust laws and regulations developed during this period continue to shape business practices and government oversight today
    • Sherman Act and Clayton Act remain the foundation of U.S. antitrust law
    • FTC and Department of Justice continue to enforce antitrust laws and prevent anticompetitive practices
  • Lessons learned from the rise of big business and monopolies inform modern discussions about corporate power and income inequality
    • Concerns about the concentration of economic power and its impact on democracy and social welfare persist
    • Debates about the appropriate level of government intervention in the economy continue
  • Industrialization and the growth of big business laid the foundation for the modern American economy
    • Innovations and business practices developed during this period, such as mass production and vertical integration, continue to shape industries
    • Legacy of industrial infrastructure, including railroads and factories, remains an important part of the economic landscape
  • Philanthropic foundations established by industrialists, such as the Carnegie Corporation and the Rockefeller Foundation, continue to support various causes
    • Fund education, scientific research, and cultural institutions
    • Raise questions about the influence of private wealth on public policy and the democratic process
  • Tension between the benefits of economic growth and the costs of economic concentration continues to shape public discourse and policy debates
    • Balancing the need for innovation and efficiency with concerns about inequality, consumer welfare, and democratic accountability remains a challenge
    • Policymakers and the public grapple with how to harness the benefits of big business while mitigating its negative impacts


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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.