Gamification in Business
Edward Deci is a prominent psychologist known for his foundational work in the field of motivation, particularly in relation to intrinsic motivation and self-determination theory. His research has provided critical insights into how rewards and external incentives can influence an individual's intrinsic motivation, which is central to understanding human behavior in various contexts, including gamification. Deci’s work emphasizes the importance of autonomy, competence, and relatedness in fostering genuine engagement and motivation, making it highly relevant for designing effective gamified experiences.
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